Tokidoki is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners. Tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”.
Since debuting in 2005, Tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global brand. As an innovative company, Tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of iconic brands such as Hello Kitty, Karl Lagerfel, Sephora, Marvel and others. The Tokidoki universe contains a diverse array of characters across several character families, each one with its own unique story.
The Tokidoki Eau de Toilette line wins a prestigious award