Owing to the brand’s resounding global success within the Fashion Retail category, Beverly Hills Polo Club identified the need for a similar Lifestyle brand within the Fragrance and Personal Care Category which aims to offer Affordable Luxury to the Aspiring Consumer.
That is when the concept of 1982 Sport Range of Deodorants and Fragrances was born.
The BEVERLY HILLS theme conveys a culture of luxury, success, style and comfort. The game of POLO, known as The Sport of Kings, reinforces these aspirational qualities. CLUB members project self confidence, strength of character, and a refined sense of style. They live a lifestyle grounded in luxury, one that is warm and sociable, as well as exclusive.
The Beverly Hills Polo Club Sport 1982 line of cosmetics includes a series of antiperspirants and eau de toilette for men.